That's L'Esprit Libre

Discover the new Club Med campaign
There’s a moment on every holiday when you finally exhale, when the weight of daily life lifts, and you feel completely free. That’s the essence of L’Esprit Libre: the joy of being fully present, where every moment is yours to embrace.
With That’s L'Esprit Libre, we capture those transformative moments when we finally feel on holiday. The feeling of carving fresh tracks on the slopes with nothing but crisp mountain air around you. The pure bliss of floating in turquoise waters, where time slows and worries disappear. The joy of shared laughter over an exquisite meal, savouring the present with loved ones.
It’s about stripping away the noise to rediscover what truly matters: connection, adventure, and a sense of boundless possibility. Because at Club Med, being in the moment is all that matters.
That’s L’Esprit Libre.

That's L'Esprit Libre
At Club Med, we believe that holidays should be effortless and a time to reconnect with ourselves and our loved ones. Where every day is filled with new adventures and endless possibilities.
“L'Esprit Libre” captures that feeling of freedom and serenity, when we step out of the daily routine and reflect on what truly matters:
If the only thing you’re working on is yourself,
If the only thing on your mind is the next descent,
If the only meetings you have all week are with your family,
If the only thing on your plate is the finest local cuisine,
If the only thing you're searching for is the marine life,
If the only thing you're working on is your serve,
That's L'Esprit Libre.
Discover the video

A Behind-the-Scenes Look at L'Esprit Libre
This campaign was created by 180 Agency, based in Amsterdam, collaborating with the director Jules Renault and the photographer Ronan Gallagher.
Together, they pay a heartfelt tribute to Club Med's origins, which emerged as a necessity in post-war Europe, and pursue a refreshing creative shift.
Finally, That’s L'Esprit Libre campaign represents a gift of well-deserved peace of mind and a chance to embrace a new way of living full of freshness, freedom, and elegance.