Becoming a lifestyle brand

Say hello to our new, friendlier, cooler, and more elevated Brand Identity!

Club Med unveils a modernized brand identity designed by Bleu Paris studio - the first rebranding since 2014.
Club Med's updated creative branding signals an exciting evolution of our brand territory. This makeover is part of a bid to re-energise the brand, revive our personality and make it the most desirable lifestyle holiday brand on the market.

We are returning to our brand essentials: simplicity, epicureanism, nature, luxury and freedom.

1 - 3 creative approaches that guide this new brand identity

Simplicity

A "less is more" transverse approach. Our updated Logos fit the brand's core essence of simplicity and authenticity.

Personality

A strong and unique style, that sets us apart

Our new Art Direction to storytell and showcase the Club Med's singularity and our Resort icons form a playful, hand-drawn and premium collection of emblems.

Exclusiveness

Premiumness to increase both brand and product desirability
Our new color palette of earthy tones reflects our desire to harmonize with nature, while the refreshed visual codes in our Exclusive Collection range showcase our commitment to delivering a luxury experience.